Basic Information

Way Creative is a woman-owned branding and creative studio in East Austin, founded in 2011 by Sarah Presson. The small team draws, writes, photographs and codes its own work, and partners with hospitality, retail, real estate, nonprofit and cultural brands. Strategy work covers research, positioning, naming, brand voice, messaging and content strategy. Design services include logo design, typography and color, brand guidelines, signage, packaging and art direction, and the studio extends brands into website design and development, mobile design and social content. It has worked with hotels and resorts, food and beverage companies, architecture firms, festivals and wellness groups. Clients have included Whole Earth Provision Co., Stagecoach Inn, Ballet Austin, the Gage Hotel, Delta Millworks and Amplify Austin, giving local and regional brands one team from early positioning through launch.
















