Basic Information

Interactive Theory, formerly known as Theory Pixel, is a boutique digital marketing agency founded in 2015 by W. Scott Cain and serving the Phoenix metro area from offices in Scottsdale and Peoria. The small, expert-led team builds custom WordPress websites with conversion-focused design, accessibility awareness and fast hosting. Its SEO work spans technical audits, on-page content, local search and structured data, along with newer AI-search optimization that helps brands appear in answers from tools like ChatGPT and Gemini. The agency also manages Google Ads and Meta Ads campaigns with landing pages and conversion tracking. Interactive Theory has particular depth in hospitality and tourism, real estate, and luxury home services, and clients work directly with seasoned marketers who provide clear timelines and transparent reporting.
















